Best Time to Post on Instagram in 2024 (And Why)
What is the best time to post on Instagram to make sure a post gets seen? As we know Instagram is a platform with a lot of traffic from different regions of the world. It’s very much possible that your followers also do not share the same timeline making it difficult to connect with them. After analyzing all types of accounts of different sizes, here we have concluded for you the best time to post on instagram.
Is there a best time to post on Instagram?
There might be different ways to know which time your followers prefer for you to post. You can check out the density of comments and reviews or even ask your friends about it. You can also take yourself as an audience and decide the preferred time yourself.
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Every brand on instagram has their own preferred time to post. It is mostly because each one of them targets a different audience that has their own schedule. But there are also some certain criteria that social media influencers use to find the time when most of their traffic is active.
Instagram algorithm is the amount of time you have interacted with a certain account. The key to get your follower’s attention is to post when they are active because new posts are suggested at the top of the home page. In this way you can maximize their interaction.
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The best time to post on Instagram in 2024
We have carefully analyzed and collected this data from over 20,000 profiles of different sizes. The best time to post on instagram is about 11:00 am.
Overall, most users are active during work hours midday and mid-week as it is the most convenient time to take a break from daily activities of busy life and do some scrolling. This is also the time when most work breaks are held.
Week-end are statistically the most inactive days as these are the only free days when people are off from their modern life and prefer to spend time with family and friends.
If you are new on Instagram and don’t have a lot of experience on your followers preference or audience insights, try posting around the peak hours of activity. As your profile grows, we recommend changing your posting schedule to fit your specific audience’s activity patterns
The best time to post on Instagram by day of the week
Want to know the best time to post around the week? For starters here are some general points for you.
| Days | Time |
| Monday | 11:00 AM PST |
| Tuesday | 8:00 AM PST |
| Wednesday | 11:00 AM PST |
| Thursday | 11:00 AM PST |
| Friday | 2:00 PM PST |
| Saturday | 8:00 AM PST |
| Sunday | 6:00 PM PST |
The best time to post on Instagram on Monday
The most active hour on typical Mondays is 11:00 AM. On a regular work day most instagrammers are active during the hours closer to lunchtime. But just because your traffic is active don’t rush to post but rather plan the post to perfection first.
The best time to post on Instagram on Tuesday
The best time to post on Instagram on Tuesday is 8:00 AM. 8:00-10:00 AM are the hours of engagement with 8:00 AM being the peak hour.
The best time to post on Instagram on Wednesday
For Wednesdays 11:00 AM is the best time to engage with your people. Wednesday also has the highest engagement in the whole week.
The best time to post on Instagram on Thursday
11:00 AM is the best time to post on Thursday. In general, 11:00 AM to 2:00 PM is the preferred time for social media.
The best time to post on Instagram on Friday
The best time to post on Instagram on Friday is 2:00 PM. The traffic is online throughout the morning and lunch hour, from 7 AM to 2:00 PM.
The best time to post on Instagram on Saturday
Although weekends have less traffic the other days of the week 8:00 AM is the overall best time to post on Saturday.
The best time to post on Instagram on Sunday
The best time to post on Instagram on Sunday is 6:00 PM. Afternoon and evening are the typical hours for social media scrolling.
When is the best time to post Reels and Stories on Instagram?
If you are handling a professional account and want rapid growth, post anytime is not considered wise. Statistically, reels can get at least 30% more attention than the regular post. As suggested from our carefully curated data, the best time to post Reels on Instagram is 9 AM and 12 PM, Monday to Thursday.
Instagram stories get typically less attention than reels or posts. The key factor is the failure to catch attention is whether your story is shown on the most recent top bar or not.
Following are the facts on the basis of which story is shown to a user:
- User engagement: density of engagement of the user
- Viewing history: user’s preference to your story
- Closeness: user’s engagement with you ( dm, comments etc)
In the case of stories, content is preferred over timing. Try to communicate with your traffic more often with luring content.
What affects the best time to post on Instagram?
The current social climate, and geographical trends have a lot to say about the best time to post on Instagram. It’s only about the content you post or online rush hours but also the habits of your audience.
Before diving into your post timing data, keep followings factors in mind:
1. Your unique audience
Where profile has a different and unique audience that has their own preferences and priorities. For example: an online banking account has a completely different traffic than a meme posting account. The first mostly have grown up and matured giving serious vibes, while the latter is a group of teenagers looking for humor. Both don’t have the same preferred time for scrolling.
Your audience has their own schedules and plans and according to which their own scrolling time. A working lady would have time near her breaks or at night while a teenager is most likely to scroll during afternoon hours. You can not know your followers by analyzing your own data of their activity.
While reading into to your data, keep following things in mind:
Age groups: Younger traffic like teenagers and young adults like to scroll at night or on weekends. Older traffic checks social media usually in the morning or during lunch.
Work schedules: If you have a professional business profile, posting in the early hours will get the desired engagement.
Daily routines: Think about your traffic’s individual activities. For example: a parent is free during school hours and a working lady during lunch break or at night.
While doing your research, keep in mind that interaction is what leads to results.
2. Your industry
Now that we have discussed how to get engagement, it’s time to grow that engagement. One way to do it would be to look into your competitors’ data or take a peek at the top industries of the same business. Your industry would affect the availability and interaction of your audience. For example: a profile related to the bank would have maximum activity on weekends.
3. Time zones
Localization also plays an important role in attracting traffic. If you have a company based in, just say, Europe and live in Asia, the time difference in timeline would ultimately affect the efficiency of your business.
If you are targeting an audience globally, consider posting at times that would get engagement from them like in the rush hours of 6AM to 9AM.
Geographical events
Important geographical events can overall change the rate of engagement rapidly.
For example: if a catastrophic event like an earthquake or war is going on in your targeted area, posting about it would show how much you care about your audience personally and would get positive results. You may also find out that important events whether related to your business or not can also affect the engagement of your profile, both in positive or negative ways.
